Creating innovative, high-performance golf equipment is a challenge. It calls for a profound understanding of the game and those who play it. It requires intelligence, imagination and deep R&D resources. Above all, it demands a relentless commitment to be the best. You have to resist following and insist on leading. That’s what Callaway does.

The Titleist brand started with a vision - and an x-ray. The Titleist success story began one Sunday in 1930, when Phil Young, a dedicated amateur golfer and owner of a precision molded rubber company, missed a well-stroked putt in a match with his friend, who was head of the x-ray department at a local hospital.  Convinced that the ball itself was at fault, Young and his opponent went to the hospital, x-rayed the golf ball in question and found that its core was, in fact, off-center.

With a history of creating revolutionary products year after year, TaylorMade attracts many of the greatest athletes in all of golf. Led by Rory McIlroy, Dustin Johnson, Jon Rahm, Jason Day, and Tiger Woods, TaylorMade’s elite Tour staff is a force to be reckoned with any time they tee it up on the PGA TOUR. Further supported by a network of over 1,500 PGA Professionals, TaylorMade has representatives working directly with players at their local clubs, connecting people to the game and inspiring the next generation of golfers.